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Flannels Flagship Store, Liverpool

Flannels Flagship Store in Liverpool opened in 2022. This huge new store has been transformed to offer a luxurious retail experience.

Flannels has returned to the North of England where it was founded in 1976 and has brought its unique take on fashion, beauty, luxury and wellness to Liverpool. The Flagship store opened in June 2022 and with 7 floors and 120,000 square feet of retail space there is even room for a Barry's Bootcamp and a rooftop terrace as well as the luxury brands and perfumes Flannels is famous for.

Here at Sutton Creative we were tasked with creating and installing the exterior signage which includes the illuminated rooftop signs with 'twilight kit' so to adjust the intensity of their brightness and the 8 exterior flags hung from 3m black powder coated aluminium poles.

We also produced and installed the internal and wayfinding signage which includes a variety of illuminated letters mounted to a diverse range of surfaces; and wayfinding comprised of brushed steel effect totems, bus stop signs and smoked acrylic totems and signage suspended from woven straps and steel cables.

The overall effect is a stunning store and we're extremely proud of the part we played in creating it.

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